Campaign to spread awareness and speed up diagnosis time for Endometriosis
drama Queen
Design Campaign Graphic Design Poster Design Instagram
The campaign Drama Queen promotes awareness and education of Endometriosis helping those suffering from the disorder understand what is happening to their body and helping them relieve symptoms. It focus’s specifically on the common misdiagnosis of the disorder as painful periods and how woman are often considered “Drama Queens”.
Brief
The brief required developing a campaign addressing a significant issue, using both a poster layout and social media. I chose to focus on endometriosis, a condition affecting 1 in 10 women, yet one that suffers from a lack of education, research, and timely diagnosis.
explanation
A combination of contrasting fonts conveys layered emotion, an italic script evokes drama, while the bold, defined sans-serif asserts strength and clarity. The word 'drama' is deliberately crossed out to subvert stereotypes, positioning women as queens, further emphasized by a small crown placed on the first ‘e’
The campaign aims to educate both men and women about endometriosis, working to normalise the condition, support those suffering, and encourage faster diagnoses. It will inform people about telltale signs, self-care strategies, and ways to support others and manage symptoms.
The campaign name echoes a familiar phrase many women use when describing their pain, creating a strong, relatable connection to the issue.
The project will utilise a social media platform that allows women to send in their stories and experiences of when they have been called ‘Drama Queens’. This will help highlight how common misdiagnosis is, and remove the taboo of women’s pain, while also creating a community of support.
Warm tones create a welcoming atmosphere, with shades of pink and pale beige representing the human body and female reproductive system. Bold red emphasizes the tagline and symbolizes pain through the red sphere in the woman’s abdomen, linking the imagery to endometriosis in the pelvic area.
My final imagery features three variations of women with outstretched arms and legs. These grotesque figures convey the pain of endometriosis, and their distinctive poses add drama to the posters, forging a strong connection between text and visuals.
